McDonald's All Day Breakfast

McDonald's expanded their All Day Breakfast Menu in the Fall of 2016, giving people more of what they love. So we partnered with Google to find out exactly what kind YouTube content All Day Breakfast fans were already consuming (see what I did there?) and gave them more of it. 

About to watch an Unboxing video? Here's one more. Listicle video? We can do that, too. Interview? Music? How-To? Product Review? Highlight Reel? We got those covered as well. All said, we shot 16 content-specific OLVs that combined for 1M+ views in the first 3 weeks alone.